Anything on sale or has a discount is my guilty pleasure and if a product is giving me a coupon which I can use boom! They got me affixed. Most of you can relate, right? One of India’s largest Coupon provider is Mydala.com, just like the unique name they have the craziest deals going on. No wonder they are called shopper’s best buddy. Staying true to their tag line, “har baar gain.” They have won the hearts of many.
Mydala was cofounded by Anisha Singh along with Arjun Basu and Ashish Bhatnagar in 2009. She holds a Master’s degree in political communication and an MBA in Information Systems from American University, Washington DC. Anisha began her career with the Clinton administration on Capitol Hill, helping women entrepreneurs raise funding. She worked with Centra Software in Boston setting-up e-learning ecosystems. After returning to India, she launched Kinis Software, which provides digital content solutions.
She has helped women entrepreneurs raise funding for innovative women-led businesses. mydala is her second company and has worked with more than 130,000 merchants and 38 million registered users across 209
cities. mydala leads the market with 200,000 transactions per day and 85% of the traffic comes from mobile channels.
She has voiced her opinion on various platforms like mobile congress, TEDx, SeedStars Summit etcetera. She also held a position as the jury of the MTV based show Dropout.