Winning Preneur Story 18 – BookMyStall

Winning Preneur Story 18 – BookMyStall:

Every girl’s dream is to have a fantasy wedding and wishes to dress up like a princess. One name that every girl dreams of is Anita Dongre. In the fashion fraternity ruled by Sabya, Manish and Nikhil to name a few Anita have carved a niche for herself with her spectacular dreamy outfits.

Women in Business

Born to traditional Sindhi parents, Anita fought all odds and stuck to her passion for fashion designing and launched her four labels. Her unique insights, astute eye and special understanding of women created some
of India’s leading fashion brands. AND (India’s first western wear brand), Global Desi (a colourful boho-chic favourite of young women), the luxury bridal and occasion wear label – Anita Dongre, PinkCity (the handcrafted jadau precious jewellery line) and Grassroot, a sustainable luxury brand that is closest to her heart.
She mainly focuses on sustainable living and is empowering women to do the same.

Here is a glimpse of some of her achievements, she received PETA’s humanitarian award for demonstrating her compassion for animals through her leather-free fashion designs and advocacy of a vegan lifestyle. In 2017, she received the ‘Designer Of The Year’ award from Vogue India. Anita Dongre ranked 7th most searched and the only Indian designer label to feature in Google’s Top Searches of 2016. In 2013, The Federation of Indian Chambers of Commerce and Industry Ladies Organization, Bombay Chapter, presented an award to Dongre for Excellence in Fashion Design’.

Dongre’s brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company and designs clothes for both Bollywood celebrities and royalties.

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