Going to a cosmetic store and picking your favourite product is so uncool these days. With the launch of e-commerce sites like nykaa, jabong, myntra etcetera, purchase of cosmetic products have become even more easier.
One site that has taken consumers by storm is Nykaa.com
Nykaa.com is a premium online shopping site, which aims to fulfil all your shopping needs. They feature more than 200 brands with over 2000 products including makeup, bath and body care products, beauty accessories and luxury products for men and women.
Founded by Falguni Nayar who called off her finance job where she worked for 25 years for a dream she always wanted to live. Her simplicity and determination has helped her build a 280 crore worth cosmetic store. A graduate of the Indian Institute of Management, Ahmedabad, she spent the bulk of her career—over 18 years—at Kotak Mahindra Capital Co. When she left in 2012, she was the managing director and head of its institutional equities business. Nykaa sells more than 35,000 products from 650 brands, both international and Indian, luxury and mass, and is constantly adding new labels to its stock. Last year, it brought global premium brand Estée Lauder on board, making MAC cosmetics available online in India for the first time.
Few years ago, Nayar introduced her own brand—and it has gone on to become a best-seller. The company’s revenue has grown 350% in the last two years. In 2016, it raised a total of Rs104 crore from investors and the company hopes to break even by the end of this summer. An initial public offering is planned for 2020.
This lady who owns a cosmetic site is an epitome of elegance and is seen mostly flaunting her nude lips and kohl rimmed eyes. Be it for an interview or just a casual day out.