Our life almost revolves around consumer durables and has been a \inevitable part of the millennial lifestyle. One platform that is known to many people across the nation is Frontier Markets which was founded in the year 2009.
Frontier is the product of Ajaita Shah, who is on a goal to create a sustainable, profitable supply channel for low-income households globally; providing access to social impact products and services at an affordable price without affecting quality. Her dynamic personality deals with supply chain management, distribution channels, social enterprises, impact investments, pilots to scale, energy, healthcare, microfinance etcetera. Her main focus includes focussing non-financial clean energy alternatives that will make the greatest impact on the lives of rural villagers. Her main USP includes that of bridging the gap between the BOP market (base of the
Gaining experiences from her previous workplaces like Swayam Krishi Sangam Foundation, Ujjivan Financial Services Ltd. and American-India Foundation where she grew into a leader that she is known for today. Proficient in marketing communications, microfinance and various other related skills she has built an empire Frontier Markets that has marked its place in sustainable business in India.
Carol FurtadoHead, HR at Ujjivan Small Finance Bank Limited once stated that “Ajaita has the ability to get things done systematically leaving no stones unturned. She is persistent in her work and displays strong interpersonal skills.”
With an experience of 15 years, she stands with her head held high in the sustainable business of rural Ind