One of everyone’s favourite pass time is YouTube. YouTube offers a wide range of channels that cater to the needs of every individual, irrespective of their age. One channel that most millennials in India know about is PopXo. POPxo creates stories, videos and social media content about the things young Indian women care about. They talk about everything from fashion and beauty to weddings and work. The best part is, they talk about sex from a female perspective.
Founded by Priyanka Gill, their website popxo.com and handles on various social platforms are a whopping success since their inception the year 2014. Headquartered in Hauz Khas Village, New Delhi, they have generated content without being biased on any subject.
Priyanka, who is a fashion, food and a tech enthusiast has put in all that she has to build an empire that produces about 1300 plus original content with 295 million content engagement each month.
She is the perfect embodiment of success and determination and above all a multi-tasker. She started her own blog in the year 2006 named eStylista when later went on to become this magnum opus, PopXo. Apart from
the fashionista that she is, she is an angel investor. She is an investor in Bea’s of Bloomsbury, a chain of cake shops in London, Yeildify, Campanja, SoundOut, and Raptor Supplies.
Besides the blog, she has also contributed to several international publications, such as The Independent and Travel and Leisure. Gill is currently a contributing editor for Harpers Bazaar India. She also writes for publications such as The Guardian, Vogue India and Hello Pakistan.